Mövenpick Group and McDonald’s today use the URIMAT media panel to communicate their environmental message.
September 22nd, 2011
Waterless Urinals in McDonalds Restaurants
The fact that URIMAT waterless urinals are cheaper in operation, fully ecological and more hygienic than conventional water flushed urinals made URIMAT to a well accepted solution for ten thousands of customers around the Globe. The water free urinal from URIMAT with the patented integrated media panel is unique and unbeatable in its advertising effectiveness. An acceptance study performed by the renowned market research institute IHA-GfK produced sensational results about this new type of media. 93% of all those questioned noticed the display first. 96% responded positively or were not bothered by the advertising on the URIMAT. 90% could recall the message they had seen on the display. In fact no one can escape a message displayed on the URIMAT urinal. For years now advertising messages have been targeted towards millions of users through the innovative media. Companies like Masterfoods, Panasonic, Nokia, Disney and many more have been using the URIMAT media panel already for their marketing campaigns in Europe. Hence URIMAT is able to promote and to market its innovation in new and modern ways which are unique to the industry. As a consequence URIMAT today is not only active in the business filed of sanitary ware but also in the advertising business. The combination of both worlds brought URIMAT awareness and rapid growth. URIMAT’s vision is to contribute to water conservation everywhere on our planet. Everywhere also means in dry regions where money is not always available to employ new sanitary technologies. URIMAT therefore strives to convince multinational companies and governments to spend part of their budgets in “eco-marketing” actions where they can sponsor URIMAT water free urinals to make water conservation affordable for everyone. Through the display sponsors can give water conservation a voice by advising the users of the need to save water. Mövenpick Group or McDonald’s for example today use the URIMAT media panel to communicate their environmental message to their customers in order to raise their ecological awareness.
To learn more about the Urimat waterless urinal or to purchase this product please visit www.ottercreekforestproducts.com or call toll free 1-800-981-3590
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